Combining financial data + technographic data for company intelligence — anyone else doing this?

Summary

Businesses gain a more complete view of competitors by combining financial and technographic data.

A New Approach in BI

A developer has created a BI platform that aggregates financial data, such as balance sheets and income statements, with technographic data, including companies' technology stacks. These two data types, often used in isolation, provide deeper insights together that are valuable for strategic decision-making and competitive analysis.

Impact on the BI Market

This development is crucial for BI professionals as it highlights the trend of integrating various data types to enhance business insights. Competitors in the market, such as Tableau and Power BI, continue to focus primarily on traditional data visualization, while this new approach emphasizes the merging of typically siloed data. This could fundamentally change how businesses approach their analysis and shape their strategic planning.

Key Takeaway for BI Professionals

BI professionals should consider the potential of integrating different data types into their analyses. The use of combined datasets can provide a significant advantage in understanding competitive dynamics and making data-driven decisions. It’s important to explore tools and techniques that support these integrations.